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Social Media Glossary

In an increasingly fractured Social media world, we are sometimes lost in understanding technology advances – and our connection with humanity either increases with outreach or decreases with the technological barriers of pixel driven communication.

Nonetheless, the worlds of social media are impactful.  A useful Social Media glossary is here for the newbies to social media.




The social media landscape is vast and changing.  What is cool in one month becomes discredited in the next month.  Many social medias are ‘unicorns’ whereby they claim a huge valuation based upon capital investments and the share of ownership based upon that investments.  Companies that have never turned a profit, like Twitter, have valuations in the billions but it has fallen from a valuation of $40 Billion to $10 Billion, probably much less now.  A unicorn in valuation but one that many people chase.





Facebook Gets Its Game Face On

Jon Markman

Billionaires and technology behemoths see something in e-sports. Now Facebook (FB) is taking a harder look, too.

The Information recently reported that the social media giant has been in talks about streaming rights for Vainglory, a popular mobile e-sports title.

You can’t blame them. Consulting firm Deloitte forecasts e-sports will generate $500 million in sales in 2016 with more than 150 million viewers. That’s up from $400 million in 2015.

For those of you who have missed the rise of this phenomenon, e-sports have elevated video-gamers to the level of professional athletes.

These gamers are paid to play on teams that compete against each other in virtual competitions. Fans cheer them on in such popular video games as Overwatch, League of Legends, World of Warcraft, and Counter-Strike: Global Offensive.


In e-sports, teams compete against each other in popular video games such as World of Warcraft.

Back in May, Facebook hooked up with Major League Gaming, a subsidiary of Activision Blizzard (ATVI), to stream e-sports tournaments. Clearly, Facebook sees a new business opportunity that meshes well with its core strengths.

“E-sports is an exciting space and continues to be a growing priority for us,” said Dan Reed, the head of global sports partnerships at Facebook.

“With over 1.6 billion people on the platform and a growing suite of VOD and live-streaming products that partners can use to increase engagement, Facebook is uniquely positioned to help e-sports fans connect around exciting moments and great e-sports content.”

European Union Law To Kill Indie Films?

The European Union in its ever so insightful one-size fits all sense of humanity and business wants to globalize the European film market.  The European market with its taste for unique films and shows is a polyglot of tastes – which benefits the keen film entrepreneur.  But now the EU leader Juncker has different ideas.  Rather than allow the independence of a country’s markets, his mandate is to create a single market – and crush independent films to the benefit of traditional (i.e. Warner Brothers, Universal, etc., ) and tech dominant (i.e., Google, Apple, Netflix, etc., ) content creators. 

PreSales Is Indie Financing

I’ve had two films this year miss on their financing because the pre-sales were not enough to trigger the financing.  Independent Film Finance relies upon pre-sales, incentives and equity and/or bridge loans to complete its financing package under the aegis of a bank and – most of the time – a Wikipedia – Complete Bond Company  The layer for mistakes and gaps is very, very narrow. 

The equation for Indie film involves incentives of 25 to 40% depending upon the location.  In the United States, Georgia has the most robust and easiest incentive of 30% without a lot of restrictions.   The Illinois incentives does not include Above The Line (producer, director, actor) costs which are considerable on films these days.  Talent is driving the deals for pre-sales with lopsided budgets where – on a recent film that I was on – the ATL and BTL were almost at parity. 

The EU is seeking to allow its citizens to move freely with their digital assets.   A noble idea when an Estonian can now watch football in Brussells – but it doesn’t consider the historical infrastructure in place for current sales and financing arrangements.


Digital Rights Bundling Kills Sales

The EU Article on Digital Rights highlights future Industry problems with the “One Size Fits All-Others Be Damned” mentality of the EU.  One commentator bizarrely notes that it is “Brexitism” at its worse without any apparent understanding that the Brexit was the United Kingdom’s answer for a variety of imposed One Size Fits All mandates from Brussels – without a democratic approval from its populace.   So, a forced mandate without consent. 

Bertrand Moullier, owner of Narval Media, a London-based firm that advises on competition strategies, says a regulation abolishing license rights for non-linear catch-up would undo a complex architecture in pre-licensing sales, creating havoc where the financing economy of film is concerned.

“I think it will maintain very successful content for a very small amount of aristocracies that can afford to go day-and-date across Europe while rest of us will get squeezed out,” says Moullier. “We’re going to see a tremendous impoverishment on the offer of content and geo-blocking means we will see a concentration in the marketplace for the Palo Alto companies in the universe.”

Essentially, the rights which provide for Indie Financing can be wiped out with the stroke of a Brussels mandated pen. 

Today, Ministers of Culture from all 28 European Union Member States meet in Brussels to discuss the proposed regulation which seeks to remove territoriality of online broadcast services, such as simulcast and catch-up.

What this means, for example, is that if you are financing a British film and sold the free-TV rights to the BBC in the UK and their catch-up rights meant it would be available throughout all of Europe, selling the title to foreign buyers would become increasingly challenging because there would be no value in those rights. With indies having to dig deep to buy rights and release projects theatrically as is, only to take a small share on theatrical, and with DVD value dropping dramatically, TV often backs up the purchase. With this piece of the pie out of the equation, the international sales model would simply collapse.






Hitchcock Suspense Infographic

This is a terrific infographic on Alfred Hitchcocks’ movies and their motifs.


Hard Drive Solutions for Video Editing

This article on B&H Photo Video covers a lot of details on video editing – drives, drive options, speed calculations and more. 

Video editing is one of the most demanding tasks you can execute on a computer. A modern video-editing program such as Adobe Premiere requires high performance from the processor, RAM memory, GPU (if using GPU acceleration), as well as storage drives. Choosing a fast storage solution can be a little tougher than picking the fastest computer processor, as there are more tradeoffs involved. The largest drives aren’t always the fastest, and speeds can vary a great deal. This guide was created to help you choose the right storage drive (or drives) for your editing needs, from the small to the large.

How much bandwidth do you need?

“The first step in choosing a drive is to determine how much storage space you need, as well as how fast your data can be stored and retrieved.”

The first step in choosing a drive is to determine how much storage space you need, as well as how quickly your data can be stored and retrieved. The biggest determining factor is what codec and resolution you will be editing in primarily, since the amount of space that different video codecs occupy varies widely. 1080p ProRes HQ, a popular editing codec, will set you back about 112GB an hour, whereas 1080p AVCHD only takes up about 11GB.

It’s also important not to confuse bits and bytes. Most codecs rate their speed in bits per second, whereas most hard drives publish their speeds in bytes per second. XDCAM EX’s 35Mb/s is actually only 4.5MB/s. A handy tool for determining the amount of bandwidth you need is the AJA DataCalc app, which is available for Windows and Mac at AJA’s website. It’s also available for iOS in the Apple App Store. This tool lets you pick the codec you will be using, and it tells you how much bandwidth a single track of that codec needs in bytes per second.

Read the entire article here.

Amazon names Winner of $1M Creative Pool-Shot on iPhone!

Amazon further provokes the shifting media landscape with a reward going to a feature film shot on an iphone. 

Creepy “found footage” is still a thing that can engage and scare film fans, it seems, as the Amazon Video Direct Stars program has taken notice of “The Break-In” as its top title in June based on customer engagement.

The film by Justin Doescher, uploaded to Amazon’s new self-service program for video storytellers, was shot completely on a mobile phone and borrows its jerky, realistic look from such classics in the horror genre as “The Blair Witch Project” and the “Paranormal Activity” series.

Film Shot on Iphone Article here

And it’s a Trend.   Numerous other films have been shot on an iphone, including features and shorts.  Films in the U.S. and in S. Korea and other countries. 

Trend: iphone feature films

The question is what kind of accessories can give you a more professional look on your iphone.  Well, that’s become quite a cottage industry. 


Mpow Lens set with a Fish Eyes, 10x and Macro

The Mpow 3 in 1 Clip-on Lens is a small detachable jelly device that offers users a 180-degree fisheye lens, 10x macro lens and 0.65x wide angle lens to switch between.

It has a universal clamp design so while this feature concentrates on the iPhone 6/6S and iPhone 6/6S Plus, it will work on the majority of smartphones so long as their camera lens doesn’t exceed 13mm in diameter.


Check out the iphone accessories.

The TV Business in Crisis? Always!

Sony TV had a major reshuffling of its executives, strategies and more as the streaming platforms collide with the traditional TV.    Here is a interview with new honchos over at Sony TV worth the read.

It’s a new era at Sony Pictures TV following the exit of longtime topper Steve Mosko. Under the new executive structure, five division heads — presidents of programming and production Zack Van Amburg and Jamie Erlicht, president of worldwide networks Andy Kaplan, president of distribution Keith Le Goy, and president of ad sales & research Amy Carney — report directly to Michael Lynton, CEO of Sony Entertainment.

Van Amburg and Erlicht, who have led Sony TV’s original programming expansion over the past decade, are spearheading the studio’s production operations globally. In an interview with Deadline, the duo outline their strategy for Sony TV’s future as an indie studio in an increasingly vertically integrated environment where U.S. networks have been pushing for ownership and in-season stacking rights. The two, whose contracts are believed to be up next year, also discuss a new level of cooperation with the other Sony divisions, plans for a push in international production and cable reality series, as well as the prospect for more executive changes.

Here’s the original Link at

#VIDCON2016 – Live Blog – 4


While the collision between YouTube and educators is a fascinating subject, how does Youtube figure into the world of education?

Five popular YouTubers have drawn from their own personal and professional experience.  They create videos for education in physics, art, literature and other sciences.    Furthermore, their journeys into the educational world have been unique.


Education and YouTube might seem like contradictions.  Vidcon  has the primary focus of Entertainment  in YouTube and Education with a focused interest.   An early question was how to bridge the gap between the teaching focus and the learning focus.   It is a difficult road to walk between two particular mandates.

Do you make stuff that help people really learn – even though it’s hard work?  Or entertain and have them THINK that they’re learning?

#VIDCON2016 – Mandaville Live Blog

#VIDCON2016 is the Online Video Conference in Anaheim which has been going on for several years started by the Vlogbrothers.

This conference has the most youthful energy and excitement of all the dozen conference I attended last year.  In addition, you can feel the energy of their Community, Creator and Industry attendees.    Best T-Shirt seen so far:  ”Create Something TODAY even if it sucks.”.   That statement encapsulates the Take No Prisoners to content creation, defying the usual gatekeepers in the networks, major studios and major media companies.


VIDCON is the Woodstock of youthful content creation, without much weed and free love directed toward content creation.


Maker Studios is first on the floor with a day’s agenda of activities and skits.

First session for me:  ”How to Bake Brand in a Deal” which concentrates on baking and product sponsors and multimedia platforms.  The panel experts say to study the brand and their platforms.  Fantastic content drives the deal.  In a brand deal, make sure that the content is spectacular.   Be true who you are – working with the brand but make sure that you are doing the right thing by yourself too.  Don’t just hang a brand into your content without being comfortable with its portrayal in your content.  If it’s not authentic, you will be in a bad light and so will you work.