“Ghost in the Shell” – Analysis on B.O. Crash

“Ghost in the Shell” strikes me as one of those films whereby an executive thinks he understands the market, grabs some IP and slaps in an actress who is hot – or so the executive thinks – and then believes Box Office magic will result. Delusional thinking in today’s studios is rampant.   The pop culture shifts so rapidly.  And “Ghost in the Shell” is like a manga niche.  I know what manga is, have read some books – but it’s not my major interest.

After vanishing in its opening weekend at the domestic box office to $18.6 million, film finance sources tell Deadline that Paramount/DreamWorks-Reliance’s Ghost In The Shell stands to lose at least $60M, and that’s based off a global B.O. projection of $200M ($50M domestic, $150M international) and combined P&A/production costs of $250M. Some sources even assert that the production cost for Ghost is far north of $110M and more in the $180M range — if that’s the case, Ghost is bleeding in excess of $100M.

The film suffers from a number of problems and Deadline.com deftly analyzes them in this article.